Name: Dr. Arvind Kakulte / Date: 19-01-2025
The basic reason of this study was to know the different personality dimensions who uses socialmedia platform. The present study was an attempt to find out the actual impact of Social mediaon the Personality. All 200 participants of the age group between 30 to 40 years participated inthis study. They were administered Five Factor Inventory, Internet Addiction Test. The purposivesample was used for data collection. Most of the time Men as well as women spend time onsearching different types of information on various kinds of social media platforms. It was alsosearched out that certain personality dimensions are also influenced by social media use.Openness was also concerned to searching different types of information, sending variouspictures and status updates to friends. Neuroticism was related with updating one’s statusupdates more frequently. Agreeableness was associated with sending more photographs, butspending less time gaming. Conscientiousness was also related with a lower chances of gamingand seeking information. High level of conscientiousness people are less involved in socialmedia use. Initially the descriptive statistics were analyzed. The Mean and SD for men andwomen on sub dimensions of personality tests were calculated. Gender differences in men andwomen on personality dimensions were analyzed. It showed a significant difference betweenmen and women. Women scored significantly higher on neuroticism, openness to experiencethan men. Women scored lower on conscientiousness dimension than men.Keywords: Social media, neuroticism, openness to experience, conscientiousness.
