Name: Dr. Alka Pandey & Tanisha Sharma / Date: 29-10-2024
Background: The internet has transformed the world into a global village, connectingindividuals across generations and geographies. Social media platforms, initially created forinteraction, have evolved into dynamic hubs of user-generated content and engagement.Students, particularly the younger generation, are highly immersed in these digitalenvironments.Aim: This study aims to explore how the use of social networking sites (SNSs) impacts students’academic performance, with special attention to the role of gender in online engagementpatterns.
Method: A comprehensive review and analysis of existing literature and research studies wereconducted. The study synthesized data from various academic sources focusing on student usagepatterns of social networking sites, duration and type of engagement, and correspondingacademic outcomes.
Result: Findings indicate a dual effect of social media use. While moderate and purposeful use(such as academic collaboration and group study) may support educational performance,excessive or non-academic use correlates with reduced academic outcomes.
Conclusion: Social networking platforms play a nuanced role in students’ academic lives. Theimpact is not inherently negative or positive but depends largely on the nature and purpose ofusage.
Keywords: Academic performance, Gender, social media, social networking
